The short version: Soundmali Ltd is an independent retailer registered in England and Wales (company number 15165919). We write our own guides, we sell what we write about, and we do not claim expertise, testing or credentials we do not have.

Who we actually are

Soundmali is operated by Soundmali Ltd, a company registered in England and Wales (company number 15165919, incorporated September 2023). The director is Mehmet Ali Eroglu. You can verify all of this yourself on the UK public register at Companies House.

We are a small team, not a media publisher and not a laboratory. Everything on this site is written and checked in-house. If you want to reach the person responsible for a page, email support@soundmali.com — a real person reads it.

Our editorial standard

Every guide, comparison and buying page on Soundmali is written in-house and checked against the same four rules:

1. No invented evidence. We do not publish test results, review counts, customer numbers, ratings or awards that we cannot substantiate. If a figure appears on this site, it comes from a named source or from our own records.
2. Say what we do not know. Where we have not used a product, the page says so. Where the evidence is thin or contested, the page says that too.
3. Disclose the commercial relationship. We sell what we write about. That is stated on every guide, not buried in a footer.
4. Correct in the open. Errors are fixed on the page and acknowledged, not silently removed.

How our pages are made

Our research process is documented in detail for both categories we cover:

• How we research and recommend audio products
• How we research and recommend fragrances

Why this page exists

A lot of retail "buying guides" are written to rank, not to help, and they lean on invented authority — imaginary test labs, imaginary expert panels, imaginary review counts. We used to do some of that. We removed it. This page is the standard we now hold ourselves to, and you are welcome to hold us to it as well: support@soundmali.com.