The short version: Soundmali is an independent retailer, not a testing lab. Our audio recommendations are built from manufacturer specifications, published independent measurements, and large volumes of long-run owner reports — plus hands-on handling of the units we stock. Where we have not personally used a product, we say so on the page.

Who we actually are

Soundmali is operated by Soundmali Ltd, a company registered in England and Wales (company number 15165919, incorporated September 2023). The director is Mehmet Ali Eroglu. You can verify all of this yourself on the UK public register at Companies House.

We are a small team, not a media publisher and not a laboratory. Everything on this site is written and checked in-house. If you want to reach the person responsible for a page, email support@soundmali.com — a real person reads it.

How we decide what to recommend

We do not run an acoustic lab, and we will not pretend otherwise. Here is the actual process behind every audio guide on this site:

1. Manufacturer specification review. Driver size, codec support (SBC, AAC, aptX, LDAC, LC3), rated battery life, IP rating, ANC implementation and firmware update history — taken from the manufacturer's own published documentation, not from marketing pages.
2. Published independent measurements. Where credible third-party measurement data exists (frequency response, ANC attenuation curves, latency figures), we read it and weigh it above marketing claims.
3. Owner reports at volume. We read long-run owner feedback — retailer review sections, enthusiast forums and community threads — looking specifically for failure patterns that only appear after months of use: hinge wear, battery degradation, connection dropouts, ear-tip fit complaints.
4. Hands-on where we have it. We handle the units we stock and ship. Where we have personally used a product we say so on the page. Where we have not, we say that too.
5. Price verification. We check our prices against current retail before publishing a comparison, so the numbers in a guide are not stale.

What we will never do

• Claim we tested something we did not test.
• Invent review counts, ratings, customer numbers or awards.
• Rank a product higher because our margin on it is better — if we prefer a product for a commercial reason, we say so on the page.
• Describe ourselves as authorised or official resellers for brands that have not authorised us.

How to tell a genuine unit from a fake

Because counterfeits are the single most common concern our customers raise, we publish the verification steps we use ourselves — so you can check any purchase, from us or from anyone else. See our Product Authenticity Guarantee.

Corrections

If you find something inaccurate on this site, email support@soundmali.com. We correct the page and note the change rather than quietly editing it.